As a founder of GreenRenter and an all-around sustainability enthusiast, I'm always searching the web for interesting sites. I found EcoFuse on Facebook, of all places.

EcoFuse is a relatively new website founded by a husband and wife team that, in their words, "wanted to do 'more' than
just recycle and conserve." EcoFuse provides users links to current enviro news, helpful partner sites (like GreenRenter!), and simple tips to reducing waste and carbon emissions in our own daily lives. And, in a nod to the supreme excellence of the Pacific Northwest, the founders recently relocated to the great state of Washington!

Last time I checked the site the tip-o-the-day was about reducing junk mail. And who doesn't want to do that?

Start-up challenges

When I asked EcoFuse founder Nick about the biggest challenge he and his wife faced in founding the site, he answered with what might be the most common problem plaguing all of us start-ups: "attracting and retaining users."

He offered some great tips to winning the competition for eyeballs:

• Keep your message consistent
• Fight spam in order to provide users the content they want
• Give everyone a voice

But what can I do now?

Given that EcoFuse aims to help all of us make small but important changes in our lives, I asked Nick what he wishes each of his viewers would do tomorrow that we didn't do today. It's an easy one folks:

"Recycle!!! It's SO easy and important! Gosh, if everyone did it, can you imagine the possibilities?"